Project Manager, Marketing and Demand Generation

Location
Kigali, Rwanda
Salary
RWF 27,062,064 to RWF 30,886,512 gross per annum, depending on experience.
Contract Type
Fixed Term
Duration
Other
About the Role

The Global Alliance for Improved Nutrition (GAIN) is seeking a Project Manager, Marketing and Demand Generation to design and implement the marketing and demand generation components across all three value chains (eggs, HIB, fruit). Implementation includes supervising the delivery and the quality of project activities via GAIN contractors on the ground in the five districts for all three value chains.

The Project Manager will ensure accurate planning, management and reporting of activities, budgets (resources), monitoring, and any other key areas required to deliver successful implementation of the demand generation components. This will be a fixed term contract running till December 2026, subject to availability of funding and will be based Kigali, Rwanda.

Key Responsibilities include
  • Lead the design and the implementation of the demand creation/marketing strategy, from advertising to retail.
  • Ensure that demand generation components are appropriately considered, designed, sequenced, timed, and resourced (budget, staff, & contractors).
  • Provide technical oversight of the preparation of project summaries and any technical materials related to demand generation for external engagement.
  • Represent GAIN on marketing matters in meetings with external stakeholders including government, NGOs, private sector.
  • Develop agency briefs (research, advertising, media, and promotion) and ensure good interpretation of the brief by the agency.
  • In collaboration with Value Chain Manager, develop the marketing strategy that will live in the retail environment, including retailer engagement and supplier linkages.
  • Manage agencies to implement and deliver various parts of the workplan, including supervision of the agency’s work to ensure quality of deliverables,
  • In collaboration with the other Project Managers, lead the development of demand creation workplans across each value chain, ensuring tasks and resources adequately distributed across the fiscal year.

About you

The ideal candidate should have experience in brand management, as well in designing and implementing successful consumer-facing advertising and retail promotion strategies and campaigns. You should have experience managing different types of marketing agencies, especially creative, promotion & media agencies and possess a strong understanding of the media and promotion environment in Rwanda.

The post holder should possess strong project management skills including relationship management. They should be able to coordinate a wide range of activities while maintaining a high-level liaison with key stakeholders (county level) and partner organizations. Previous experience working alongside a global team is highly preferred.

Candidates should have good budget management and administration skills in addition to interpersonal skills. An educational background with a bachelor’s degree in marketing or a suitable equivalent is required.

About our Offer

The starting gross salary on offer for this role is from RWF 27,062,064 – RWF 30,886,512 gross per annum, depending on experience.

GAIN has a fair and competitive salary structure that allows for annual progression subject to good performance. In addition, GAIN offers a total of 37 days holiday per year (including annual leave, public holidays and additional office closure days), an attractive pension scheme and competitive insurance cover including health, travel and life assurance. We are committed to the health of our staff, especially in these challenging times, and have developed a programme of wellbeing that includes flexible and hybrid working, additional leave allowances, wellbeing days, mindfulness coaching and access to independent and confidential counselling.

GAIN also has a strong commitment to professional development. We will support you to grow in your career through both formal and informal training, and are committed to providing opportunities through internal recruitment, secondments, and promotion. All of this is delivered in a supportive and collaborative environment.

About GAIN

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, businesses and civil society, we aim to transform food systems so that they deliver healthier diets for all people, especially the most vulnerable.

Headquartered in Geneva, Switzerland, GAIN has offices in countries with high levels of malnutrition: Bangladesh, Benin, Ethiopia, India, Indonesia, Kenya, Mozambique, Nigeria, Pakistan, Rwanda, Tanzania and Uganda. To support work in those countries, we have representative offices in the Netherlands, the United Kingdom, and the United States.

At GAIN, we believe that everyone in the world should have access to nutritious, safe, and affordable food. Today, one in three people - drawn from nearly every country on the planet - are unable to consume enough nutritious food. We work to develop and deliver solutions to this daily challenge.

Our Working Culture and Environment

We provide a flexible working environment that includes a combination of home and office working opportunities through our global hybrid working policy. This encourages our staff to have a healthy work-life balance and increases staff motivation, enriches employee wellbeing, and improves performance and productivity.

All of our positions are based in one or more of GAIN’s designated offices as stated on our job advertisements. Successful candidates will be based in one of GAIN’s country offices and must have the existing right to live and work within a reasonably commutable distance of the relevant city / cities in which the role is advertised. Please note, that GAIN does not sponsor working visas and relocations. 

GAIN reserves the right to withdraw an offer of employment for candidates who are considered to ineligible under the above conditions during or after the recruitment process.

Applicants must have the right to work and be currently based in the advertised country location, to be eligible to apply for this position.

For more detailed information please see the attached job description. To apply, follow the "Apply Now" link.

This advert closes on 19th February 2025. Early applications are encouraged. GAIN reserves the right to close this advert early should we receive suitable candidates ahead of the closing date.

The Global Alliance for Improved Nutrition is committed to equality of opportunity and creating an inclusive environment where diversity is valued.  We are keen to reflect the diversity of our society at every level within our organisation and therefore welcome applications from talented and committed people from all backgrounds, representing the diverse societies we operate in.

Hybrid Working
Yes
Closing Date
19 February 2025